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Senior MarCom Officer
at
Messe Düsseldorf (Shanghai) Co., Ltd
in Shanghai
About Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese customers with superior exhibition services. MDS is successfully holding 15 leading trade fairs in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai, Beijing, Shenyang and Chongqing with a workforce of 70+ full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office.
Team:
Shanghai World of Packaging (FOODPEX, BULKPEX, PackPro, ChinaPharm, interpack and Worldwide Shows of interpack show family)
Position:
Senior MarCom Officer
The Senior MarCom Officer works with the MarCom Managers and Project Directors in developing and implementing the strategic and tactical marketing plans for the individual trade shows.
The Senior MarCom Officer will be responsible for the day-to-day tasks related to the setup of conventional and digital marketing campaigns, management, reporting and budgeting.
Responsibilities:
1. Manage & execute marketing communication activities within responsible area and ensure a consistent global image of the brand/company.
2. Act as a good liaison partner between Messe Düsseldorf (Shanghai) Co., Ltd and Messe Düsseldorf for implementation of joint marketing communication activities.
3. Support projects planning, procurement and implementation. It includes identity design & implementation, advertising, exhibitions & customer events, media & public relations, publications, promotional articles, internal communications e.t.c.
4. Assist to develop current activities on all digital fronts including website content management, SEO, email marketing and social media campaign management on Wechat , Linkedin ,twitter ,facebook e.t.c. together with the project team and MarCom Manager.
5. Maintain and develop existing campaign database in CRM
6. Compile monthly digital marketing reports and make suggestions for campaign optimization
Skills/Qualifications:
1. Bachelor’s degree in marketing, marketing communications, public relations(PR) or related discipline
2. 3 or above years’ experience in managing and executing (digital) marketing campaigns
3. Experience in using Baidu AdWords, Google AdWords and proficiency in understanding of keyword optimization tools
4. Experience working with multiple media vendors preferred
5. Excellent English (CET/IELTS 6 or above) in both oral and written skills. Proficiency in spoken and written German is an advantage.
4. Proficiency in PC applications, e.g. MS Office (Word, Excel, PowerPoint), Lotus Notes, MS Internet Explorer/Netscape Navigator, Adobe Acrobat, Photoshop, Chinese word processing etc.
6. Team player with strong communication and interpersonal skills
7. Excellent time management, prioritizing and organization skills. with detail-oriented mindset
8. Ability to handle multiple tasks under pressure and tight deadlines
9. Willing to travel within Greater China region.
10. Willing to work beyond office hour if and when required.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese customers with superior exhibition services. MDS is successfully holding 15 leading trade fairs in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai, Beijing, Shenyang and Chongqing with a workforce of 70+ full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office.
Team:
Shanghai World of Packaging (FOODPEX, BULKPEX, PackPro, ChinaPharm, interpack and Worldwide Shows of interpack show family)
Position:
Senior MarCom Officer
The Senior MarCom Officer works with the MarCom Managers and Project Directors in developing and implementing the strategic and tactical marketing plans for the individual trade shows.
The Senior MarCom Officer will be responsible for the day-to-day tasks related to the setup of conventional and digital marketing campaigns, management, reporting and budgeting.
Responsibilities:
1. Manage & execute marketing communication activities within responsible area and ensure a consistent global image of the brand/company.
2. Act as a good liaison partner between Messe Düsseldorf (Shanghai) Co., Ltd and Messe Düsseldorf for implementation of joint marketing communication activities.
3. Support projects planning, procurement and implementation. It includes identity design & implementation, advertising, exhibitions & customer events, media & public relations, publications, promotional articles, internal communications e.t.c.
4. Assist to develop current activities on all digital fronts including website content management, SEO, email marketing and social media campaign management on Wechat , Linkedin ,twitter ,facebook e.t.c. together with the project team and MarCom Manager.
5. Maintain and develop existing campaign database in CRM
6. Compile monthly digital marketing reports and make suggestions for campaign optimization
Skills/Qualifications:
1. Bachelor’s degree in marketing, marketing communications, public relations(PR) or related discipline
2. 3 or above years’ experience in managing and executing (digital) marketing campaigns
3. Experience in using Baidu AdWords, Google AdWords and proficiency in understanding of keyword optimization tools
4. Experience working with multiple media vendors preferred
5. Excellent English (CET/IELTS 6 or above) in both oral and written skills. Proficiency in spoken and written German is an advantage.
4. Proficiency in PC applications, e.g. MS Office (Word, Excel, PowerPoint), Lotus Notes, MS Internet Explorer/Netscape Navigator, Adobe Acrobat, Photoshop, Chinese word processing etc.
6. Team player with strong communication and interpersonal skills
7. Excellent time management, prioritizing and organization skills. with detail-oriented mindset
8. Ability to handle multiple tasks under pressure and tight deadlines
9. Willing to travel within Greater China region.
10. Willing to work beyond office hour if and when required.
Published at 20-Apr-2016
Viewed: 4431 times
Viewed: 4431 times